Coatings and Paints

Results: The client further developed the boat paint business and then sold the intellectual property to an international leader in coatings and chemicals. The client focused on the sports equipment coatings market.

Project: Our work included reengineering their coating documentation systems with visual aids and technical script. We compiled these into application guides, with sections for each product family. We arranged the visual aids in a manner such that an at-a-glance schema gives experienced applicators all the reminders they need and gives applicators who do not speak fluent English a visual representation of the required steps and processes.