Results: A high-tech instrumentation client is test marketing their measurement system in the marine sector using Channel Design Group’s industry contacts and relationships.
Project: Channel Design Group has helped manufacturers and fabricators attract customers and build their markets. Our approach includes documenting our clients’ unique or compelling capabilities, creating persuasive narratives, identifying market opportunities and targets, and connecting with prospective clients.
We performed a strategic analysis to bring a research grant-produced system to an established, commercial market. Our client did not have products in the sector. We then created a compelling narrative that incorporated the essential information points for the target audience. Our team then rolled the introduction out at key industry conferences.