Results: A unified brand helped the manufacturer and distributor of trackwork equipment and rolling stock streamline its sales channels by creating broader offerings for their regional sales organizations. The client grew into the top tier of the industry.
Project: We helped a company establish a national brand. The founders built the organization organically but then began to acquire firms offering complimentary equipment and services. Our assignment was to bring these firms under the brand umbrella.
Our team researched the marketplace, identified persuasive narratives, refined creative approaches and generated layers of persuasive messages and materials in order to support the brand and its marketers.